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Priceless: The Hidden Psychology Of Value, by William Poundstone

Bücher Kostenlos Priceless: The Hidden Psychology Of Value, by William Poundstone

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Pressestimmen

"[The book's] remarkably engaging prose style kept me glued to the page. Fascinating and fun, and I definitely think you should buy it. 5/5" * BBC Focus * "[The book's] remarkably engaging prose style kept me glued to the page. Fascinating and fun, and I definitely think you should buy it. 5/5" * BBC Focus * "Pricing is a richer subject than you might imagine. The smile that creeps onto your face when a shameless marketing gambit reminds you of something you read in Poundstone's book? Priceless. * Business Week * "Bright analysis of the psychology of pricing ... readable and revealing." * Kirkus Reviews * "Switched-on consumers may think that they are wise to the marketing strategies thrown at them, but they should think again. Poundstone is your savvy, witty guide to saving the pound in your purse." * The Times * "Switched-on consumers may think that they are wise to the marketing strategies thrown at them, but they should think again. Poundstone is your savvy, witty guide to saving the pound in your purse." * The Times * "Pricing is a richer subject than you might imagine. The smile that creeps onto your face when a shameless marketing gambit reminds you of something you read in Poundstone's book? Priceless. * Business Week * "All about the hidden psychology of value, it is a truly eye-opening account of how the pricing of products affects how we think of them." * The Big Issue *

Über den Autor und weitere Mitwirkende

William Poundstone is the author of more than ten non-fiction books, including Fortune's Formula, which was the Amazon Editors' Pick for #1 non-fiction book of 2005. Poundstone has written for The New York Times, Psychology Today, Esquire, Harpers, The Economist, and Harvard Business Review. He has appeared on the Today Show, The David Letterman Show and hundreds of radio talk-shows throughout the world. Poundstone studied physics at MIT and many of his ideas concern the social and financial impact of scientific ideas. His books have sold over half a million copies worldwide.

Produktinformation

Taschenbuch: 340 Seiten

Verlag: Oneworld Publications (1. Juni 2011)

Sprache: Englisch

ISBN-10: 1851688293

ISBN-13: 978-1851688296

Größe und/oder Gewicht:

12,9 x 2,2 x 19,8 cm

Durchschnittliche Kundenbewertung:

5.0 von 5 Sternen

1 Kundenrezension

Amazon Bestseller-Rang:

Nr. 75.283 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)

Vor mehr als einem Jahrhundert hat Oscar Wilde herausgefunden, dass die Leute den Preis von allem kennen, aber den Wert von nichts. William Poundstone hat dies in seinem Buch Priceless an 57 Beispielen erläutert und bewiesen. In der Tat ist ein "Preis" nichts Absolutes. Jeder Preis kann nur aus Sicht jedes einzelnen Menschen bewertet werden. Für die einen ist der Preis hoch, für den anderen lächerlich niedrig und für den Dritten genau richtig.Die Mehrzahl derjenigen, die Preise gestalten, gehen fälschlicherweise von einem Menschenbild aus, das nicht existiert, nämlich dem "Homo Oeconomicus", der alle seine Entscheidungen mit ökonomischem Kalkül trifft. Die Wissenschaft hat mittlerweile unzählige Beweise erbracht, dass dem nicht so ist, dass der Mensch ein hochemotionales Wesen ist, das im Grunde genommen gar nicht in der Lage ist hochökonomische Entscheidungen zu treffen.Poundstone zeigt in beeindruckender Weise die Fehlerhäufigkeit von Menschen bei Entscheidungen, die mit dem Preis zu tun haben. 2007 haben z. B. die Wissenschaftler Keith Jensen, Josep Call und Michael Tomasello herausgefunden, dass Schimpansen rationaler handeln als Menschen! Wie Preise zu bewerten sind hängt von extrem vielen Faktoren ab: vom Geschlecht, von der Vermögenssituation, von der Dringlichkeit des Bedarfs, von der Rasse, vom Alter, vom Beruf, vom Hormonhaushalt, von Kontrasten, von der Darbietung von Angeboten usw..Sehr interessant sind die sogenannten Ankereffekte. Dass Menschen durch Informationen vor und bei einer Entscheidung massiv beeinflusst werden, ist wissenschaftlich erwiesen. Wenn man z. B. zwei Gruppen von Menschen nach Zufall bildet und jeder Gruppe eine andere Information vorab gibt, dann treffen diese beiden Gruppen bei der exakt selben Frage sehr unterschiedliche Antworten.Das Buch enthält so viele interessante Erkenntnisse und ist vor allem für Menschen von höchster Relevanz, die Preise bilden und Preisentscheidungen zu treffen haben.

This book don't offer a standard pricing schema that you can use in your business because there is None.The book is a great introduction to the factors that MAY controls customer's interpretations of the price tag on a product or a service. but you will need to following your reading with other books discussing and explaining psychology in general and the behavioral economics specifically.the Author has gone through many theories and explained them very well through the book and listed many examples that mentioned and explained subjects behaviors.

The subject of prices is a tricky one. Every person on this planet is, one way or another, confronted to that question. Is this price fair? Am I overpaid or underpaid? How much should I charge for my new product?This book doesn't answer these questions directly, but goes over the basics of how people interact with prices and provide viable strategies to increase your sales and income.

This is a wonderful review of the pricing research that exists in the world . I had a number of preconceptions very much challenged by this book . After reading this and having been able to step back a bit I can see the pricing information at work and my own product lines. Plus the book was downright fun and there was a lot of good humor in the book as well.

I inherited a small manufacturing company when my husband died in 2011. I've kept it going, and have impressed all my distributors and customers with the excellent upgrades and changes I have made to our products. I'm still climbing a VERY steep learning curve -- I've run an editing company (services) years ago, but never a products company... As a woman, I struggle with pricing and with being "fair" -- which means I sometimes don't charge a fee that I should, or -- as now -- when I should raise prices (to account for all the upgrades I've made), but "feel bad" about it...This book -- despite others' complaints that it is disjointed -- provided me with 'bite-sized,' easy to follow, clear and useful information and examples to guide me in understanding how the company pricing should be managed. I am VERY grateful to William Poundstone for gathering up all this amazing info into one place, and making it a pleasurable read too! I finished it recently, and am beginning again at the first page -- having now gotten a good grounding, I will pull out my actionable steps!I don't KNOW for sure that it helped, but I'll bet it did: I submitted with my application to re-fi my house the current Zillow, Trulia, and USAA "home values" -- setting an anchor high enough (I hoped) that the 'credit committee' would take those prices as the anchor for considering the house value. Then I also printed it out, with the list of things done in the remodel done before my husband's death (which the crappy appraiser in 2012 had ignored; he had said no remodels had been done in 15 years -- which wiped out the $70k we spent in 2008!! and appraised the house way way way low!)( and gave that list -- of prices and remodel changes -- to the appraiser, hoping the 'anchors' would lead him to start high -- and stay high -- so my loan-to-value would allow approval. Seems to have worked!REALLY found this book useful!

Great book for a beginner like me. It makes a nice addition to my library. No problems with the seller, item, nor shipping. Book arrived in great condition.

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